The never-ending wealth race

Wealth is like a hedonic treadmill – as soon as the desired wealth level is reached, the novelty settles and a newer, higher goal is set. European HNWIs believe that…

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The taboo scale

On a scale of religion to sex, how hard is it exactly to talk about wealth? For the 600 European HNWs we polled, …

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The vices and virtues of HNWs

Abraham Lincoln once stated that in his experience, “folks who have no vices have very few virtues.” When asked what European…

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