May 10, 2016
The most popular substantial purchase for the European wealthy is a high value piece of technology. For more than half of the respondents, a week is all it takes to make a decision to buy.
When it comes to spending their hard-earned cash, Europe’s wealthy are avid consumers of digital technologies. An overwhelming 94% of millennials have purchased some form of high value technology, while this number drops to 84% of Gen X and 67% for baby boomers.
However, it seems that older generations prefer quality over quantity; the average gadget spend among baby boomers was €1.46m, compared to €0.43 for millennials.
