THE BACKGROUND

Pursuing its digital transformation, OneLife started to work with Talkwalker, the famous Luxembourgish start-up to increase awareness on data-driven decision making at the heart of the company.

THE CHALLENGE

OneLife wanted to make social data reachable and useful for business practices, especially in the digital marketing department in relation with the sales teams.

The needs:

1. Enhancing a measurement culture inside of the company departments, showing
   – the correlation that exist within their different operations that cannot be seen with more traditional methods;
   – the added value of a simple access to regular and precise measurement.
2.  Narrowing down high quality leads and understanding better the clients needs.
3. Allowing social data collection and refinement, not only for different purposes but also different departments.
4. Making the data accessible without hours and hours of technological training!

THE SOLUTION

OneLife uses Talkwalker for a dual purpose: identifying the best marketing KPIs and using social data to spur a change in mindset.
Not only are the OneLife teams (digital marketing and sales teams) able to identify the best channels to spread their content and to adapt on the spot, but also to follow and identify specific local trending topics of discussion to lean on. The platform also offers possibility of accurate brand monitoring, as often as needed: through personal dashboards or directly in the team mailbox.

“We used Talkwalker not only to get new intelligence, but also to introduce a new mindset, to show our employees how they could use social data to create new opportunities.” Christophe REGNAULT, Digital Marketing Manager at OneLife.

THE RESULTS

The results of this enhanced social media strategy have manifested themselves on Twitter, with over half a million daily impressions generated by the company’s official account, as well as on LinkedIn, with a steep increase of the Social Selling Index. Moreover, the sales force now have access to relevant industry or market focused insights that they receive live, using social media intelligence at its best .

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>>>>  Read more “OneLife’s ambition to make digital a business enabler”

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