In their fast-paced lives, the HNWs of Europe take quick decisions on expensive purchases such as new homes, luxury holidays, and technology.

Almost two-thirds take less than a month to make the purchase and it becomes more interesting as the split between ‘work hard’ and ‘play hard’ mentalities are explored.

A fifth of individuals who have a ‘work hard’ life philosophy take less than a day, whilst this number drops to 15% for those who place more value on leisure with a ‘play hard’ attitude.

Perhaps the carefreeness which could be more easily attributed to ‘play hard’ HNWs is an incorrect assumption, as they take longer than those with a ‘work hard’ mentality to spend their hard-earned cash.

 

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