April 4, 2016
When HNWs were asked about their motivations to work, the top priority was to ensure financial security for their family.
Female HNWIs were more orientated to this goal as 36% marked this as the most important reason to work, compared to only 27% of males.
This preference for financial stability could be interpreted more generally, as less women plan to relocate in the next ten years (45%) compared to men (58%). HNWs also place significant value on following a passion, as it is in the top three motivators for both genders.
