When surveyed about their life attitude, HNWs are more than able to categorize themselves as ‘play hard’ or ‘work hard’. Only 5% did not have a distinct preference while 74% describe themselves as ‘work hard’ and the remaining as ‘play hard’. When the demographics are broken down by gender, slightly more females have a play hard mentality (26%) than males (19%).

 

Field_Image-2016.04.11-MeaningOfLife

 

Those who ‘work hard’ earn slightly more than those with a more ‘play hard’ attitude (€0.49m annual income vs €0.45m). Subsequently, they also hold more wealth (€3.68m vs €3.29m).