December 12, 2015
Like highly charged particles careening through the ionosphere, HNW Europeans are constantly on the hunt for fresh partners for collaboration, for new wealth managers with whom to work. Their behaviour suggests that they are in search of a “perfect collision” that can enhance their lives and drive them forward in their wealth creation journey.
But when we asked wealthy investors about the mechanisms of finding their main wealth manager, we found that the process is not simply a case of random attraction. Instead, HNWI are inquisitive, investigative and exhaustive in their mission to discover a flawless friend.
Source: The Futurewealth Report; Scorpio Partnership, NPG Wealth Management and SEI
Often, these worldly-wise wealth creators seek opinion from within their own solar system as a guide. 19% seek credence for their choice by talking to friends or family. A further 17% rely on their own investigative skills and use market research to locate a new wealth partner, whilst the remainder use a variety of sources to make their acquaintance: from a referral from a trusted advisor or relationship manager to the firm’s website or marketing materials.
